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In Other Words

In Other Words is the podcast for business leaders tackling the realities of scaling in a world of constant transformation.

Hosted by Phrase CMO Jason Hemingway, each episode features candid conversations with senior executives, operators, and innovators from some of the world’s most ambitious companies. We explore what it takes to grow across markets, connect with diverse audiences, and lead with clarity.

In Other Words is about perspective and how different ways of thinking shape how businesses grow, adapt, and communicate on a global scale.

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Latest episode

Aarron Spinley on CX’s $10 trillion blind spot

Aarron Spinley, co-founder of the Field Bell Institute and author of The Customering Method, joins host Jason Hemingway to challenge some of the most widely accepted ideas in CX, marketing and growth. They examine why the way most organizations measure and manage customer value is fundamentally flawed.
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Building a scalable content engine for global growth

Chris Dell, former leader of Booking.com’s global content organization, joins host Jason Hemingway to explore the hidden operating system behind global scale: content. Drawing on fourteen years building a 400-person…
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The 10-second customer journey and how to remove friction fast

Todd Unger, CXO at the American Medical Association and best selling author, joins host Jason Hemingway to explore what Todd calls the Tornado Funnel, where the entire customer journey compresses…
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Turning words into experiences that travel

Freddie Braun, Localization and International Content Lead at Monzo Bank, joins host Jason Hemingway to explore the role global content plays in building trusted customer experiences at scale.
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From brand friend-zone To market dominance

Doug Zarkin, award-winning Retail and Brand Marketing Leader and Author of Moving Your Brand Out of the Friend Zone, joins host Jason Hemingway to explore how emotional connection fuels commercial…
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Why most GTM models fail and how to build one that scales

Axel Kirstetter, global go-to-market and product marketing leader, joins host Jason Hemingway about why localisation goes beyond translation, how AI can support (not replace) marketers, and how focus, execution, and…
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Scaling with empathy and AI: The growth balance most brands miss

Christina Bylin, Chief Marketing Officer at CarParts.com, joins host Jason Hemingway to explore how modern CMOs balance brand-building, performance marketing, and purpose at scale.
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The data strategy that separates global winners from the rest

Willem Koenders, Global Leader in Data Strategy at ZS, joins host Jason Hemingway to explore why the business case for governance cannot wait, how to balance global standards with local…
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Why localization belongs In the boardroom

Nataly Kelly, Chief Marketing Officer at Zappi, joins host Jason Hemingway to explore why localization deserves a permanent seat in the boardroom, how to tie multilingual strategy directly to revenue…
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Turning around a brand before it’s too late

Kevin Miller is a veteran CMO with 35+ years shaping brands like McDonald’s, Coca-Cola, PepsiCo, and Disney. He led The Fresh Market’s turnaround from the worst company to work for…
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